Joanna Bassey-Edim

Marketing Strategy & Growth Consultant

Helping organisations drive sustainable growth through strategic marketing, customer insight and data-driven decision-making.

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Joanna Bassey-Edim
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Brands I've Worked With
Tressly Talscent Beard Surgeon Capium Informa Markets QA Financial Parity Network Fitch Tressly Talscent Beard Surgeon Capium Informa Markets QA Financial Parity Network Fitch
The Work

Strategic marketing support for growing organisations

Marketing should be more than activity — it should be a driver of business performance. I help organisations solve strategic marketing challenges by aligning business objectives, customer needs and market opportunities. Through structured analysis, strategic planning and performance insights, I develop marketing approaches that improve effectiveness, strengthen customer relationships and support long-term success.

Services

Three ways I help

01

Marketing Strategy

Developing clear marketing strategies aligned with business objectives, market opportunities and growth priorities.

Includes
  • Marketing audits
  • Growth strategy
  • Go-to-market planning
  • Marketing roadmaps
  • Campaign strategy
02

Brand & Customer Strategy

Helping businesses understand their audience, strengthen positioning and create stronger connections with customers.

Includes
  • Brand positioning
  • Messaging strategy
  • Customer journey mapping
  • Audience insights
  • Competitive analysis
03

Digital, Content & Campaign Strategy

Creating integrated marketing strategies that increase visibility, engagement and demand across digital channels.

Includes
  • Digital marketing strategy
  • Social media strategy
  • Social media content development
  • Content strategy
  • Campaign planning
  • Website, CRM & email optimisation
My Approach

A clear path from insight to impact

Every engagement follows the same disciplined sequence, adapted to where your marketing stands today.

01 — Understand

Understand

Assess business goals, customer behaviour, market position and existing marketing activity to identify opportunities.

02 — Strategise

Strategise

Define priorities, develop strategic direction and create a clear roadmap aligned with commercial objectives.

03 — Optimise

Optimise

Measure performance, analyse insights and refine marketing activity to improve effectiveness and impact.

Marketing Expertise
Strategy Brand Positioning Customer Insight Digital Marketing Content Strategy Social Media Strategy Campaign Planning Marketing Analytics
Engagement Options

Work with me in the way that fits

Let's build your path to growth

Book a consultation to discuss where your marketing stands today, and where it needs to go.

Book a Consultation